White papers allow us to provide more in-depth information about Search Engine Marketing (SEM). All are written in a non-technical way aimed specifically at Marketing Professionals so that you can make informed decisions concerning web site promotion.

1. Top Ten Google Analytics Reports
( Updated: 24 Sep 2007 , 512k )

2. Web Analytics Data Sources
( Updated: Aug 2005 , 184k )

3. How Search Engine Optimisation (SEO) Works
( Updated: 24 Sep 2007 , 512k )

4. Understanding Pay-Per-Click on Yahoo (YSM)
( Updated: 04 Oct 2007 , 451k )

5. Why not Submit to Thousands of Search Engines?
( Updated: 24 May 2007 , 219k )